Article of Association
After last week's look at various glossies to discover who buys them, the type of stuff they feature and how they are put together, we had to pitch our idea for an article in the seminar this week.
Being a young group, magazine choices included More, Nuts, Metal Hammer, Company and Cosmo. So article ideas ranged from how to live the celebrity party life on a budget to an investigation into the true average number of sexual partners a 20-something female has had.
And then we turned to my chosen publication:
Devon Life. The pipe-and-slipper-wearers-magazine-of choice
Devon Life is a county magazine. Its intended customers are, apparently, incomers and second-homers. It sells a 'Dream of Devon,' complete with blue skies, cottages made from gingerbread and local, wild-eyed artisans crafting things from recycled sandals.
It's important, we were told, to pinpoint the target customer to ensure that any article is written to appeal to them.
I've come up with a range of ideas:
How to live the celebrity party life-Devon style:
Forget Bollinger and Beluga- think Jail Ale and Cornish pasty
Sex and the Combine-Driver
Welly-boot fashion - wedges or stilletos?
So why did I choose it?
Well, county magazines pay for articles. Or they did until they read this blog...